Preview (20 questions)
1 Question
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Q.

A technique that you can employ to collect, measure, report, and analyze your website data.


Key Metrics

Destination Goal

Web Analytics

2 Question
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Q.

Web analytics tools need to report on _________ to identify the users.


User sessions

Unique users

Page Views

3 Question
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Q.

Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective dashboards.


True

False

4 Question
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Q.

Publishing ads through Facebook would fall under _________ media type.


Social

Paid

Owned

5 Question
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Q.

Can we have a clear perspective of website trends using Web Analytics?


Yes

No

6 Question
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Q.

The primary objective of carrying out Web Analytics is to ________ in order to provide a better user experience.


Interview the employee

Optimize the website

Better understand the customers

7 Question
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Q.

Google Analytics only recognizes returning users on websites but not on mobile apps.


True

False

8 Question
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Q.

_______ Analytics is a freemium analytic tool that provides detailed statistics of web traffic.


Behavior

Conversion 

Google

9 Question
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Q.

Which of the following test can be used to improve and analyze your website?


A/B Testing

Multipage

Multivariate Testing

All of these

10 Question
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Q.

Analytics Tools are expensive and not easy to use.


True

False

11 Question
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Q.

Which of the following analysis is carried out to find out the sources from where your web traffic originates?


Behavior 

Acquisition

Audience 

12 Question
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Q.

KISSmetrics helps in improving _______ by knowing cart-abandoned products.


Price

Sales

Traffic

13 Question
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Q.

You should never provide usability-related recommendations without actual data in your dashboards.


True

False

14 Question
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Q.

An online analytics application that provides you with eye-tracking tools is ________.


Search engine

Crazy Egg

Website

15 Question
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Q.

_________ reflects the percentage of visitors returning back only after visiting one page of your website.


Bounce rate

Pages per session

Pageviews 

16 Question
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Q.

Pick the right traffic source coming through where your website is linked.


Direct traffic

Referral traffic

Organic traffic

17 Question
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Q.

You can never run multipage tests using javascript editors.


True

False

18 Question
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Q.

This is a simple text file that records activity on the server.


Pages per session

Demographic info

Server logs

19 Question
il y a 30 secondes
Q.

Search engine statistics show the data that is acquired by ________ traffic.


Organic

Social

Referral

20 Question
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Q.

In an e-commerce website, you can measure the goal when a product gets ______.


Increased

Sold

Down